A new outlook…


Nilesh Soneji is bringing a new experience in eye care to East Sheen.

Nilesh Soneji is a highly trained optician of more than 25 years and has realised that it is great customer service that has helped his practice grow – and it is personal care that will be the mainstay of his new enterprise in East Sheen.

‘It is such a wonderful family area, with many independent shops and where people appreciate good service and building up a personal relationship,’ says Nilesh. ‘At my previous practice in Hammersmith, I had patients who brought their children to me and I went on to treat their children’s children.’

What Blink Optics is offering is a fresh approach – the latest high-tech equipment, enabling diagnostic tests not usually found in high street opticians, combined with excellent and fast service.

The practice has been fitted with advanced equipment for quicker and more detailed diagnosis. ‘For instance,’ says Nilesh, ‘we have OCT (Optical Coherence Tomography), which is a bit like an MRI scan for the eye.  Your vision may seem perfect, but with this 4D scan we can see into the deeper layers of the retina and detect conditions such as glaucoma and age-related macula degeneration more quickly. Early detection is key, as once you have problems with your vision, significant damage to your eye has already occurred.’

The practice offers comprehensive eye tests for all ages and an NHS service, as well as private. It even has its own on-site laboratory to make glasses, so can provide an express service and emergency repairs.

The choice of frames comes from well-known, but also more innovative brands, says Nilesh. ‘I want to offer something a little different from the norm, so have chosen brands such as the iconic Moscot, established in New York in 1915, and SALT, which draws its inspiration from nature’s beauty, handmade in Japan. We also stock favourites such as Chloe and Silhouette and quality sunglasses by Ray-Ban and Maui Jim.’

The practice has only recently opened, but Nilesh is thrilled with the response from locals already: ‘People seem genuinely excited to have a new and modern optician on their high street, offering the latest in eyecare and eyewear. We’ve received such warm and welcoming comments.’

Offer: Blink Optics is offering a complimentary 4D eye health scan, worth £40, when you book an eye test, which can help to detect the early signs of serious eye conditions.
327 Upper Richmond Road West, East Sheen
020 3327 1510


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