Living In Magazines talks to East Sheen fine art photographer, Jocelyn Horsfall…


Jocelyn is a fine art photographer, specialising in atmospheric and evocative images inspired by flowers and the natural world. She calls her style ‘painterly and impressionistic’, combining a strong sense of colour and form with an interest in textural effects and abstracts. ‘I am often drawn to the intimate details to be found in nature, looking to capture through suggestion the beauty and intricate design that are revealed beyond the normal viewpoint. My images have a sense of fluidity to them, with a unique blend of boldness and gentleness, creating contemporary wall art that brings an original touch of harmony and well-being to your living or work space.’

Photography is in her genes her grandfather and mother were both photographers, specialising in landscape and travel. ‘I grew up understanding the importance of early morning light, endless patience, f-stops and more!’

IMG_1397rev crop smallJocelyn hasn’t always been a photographer, though: ‘I started out with a career in the corporate world of advertising, but then decided to follow my heart and focus on my passion for photography. I went back to college and then worked as an assistant where I learnt a lot about studio photography, before setting up my own business in 1996. At the beginning my work was mainly still life and product photography, with clients including the Sunday Times, Haymarket Publications, Sotheby’s and the Newspaper Marketing Agency.

‘Then, after a further stint back in the corporate world, I returned to photography full time six years ago. By then, I had decided the type of photography I wanted to devote myself to, exploring and developing my personal creative vision with subjects I was emotionally engaged with. I chose to focus on fine art photography, creating artwork of my own images to sell as prints and cards. I have always been particularly attracted to the natural beauty of flowers and foliage – the wonderful colours, the sensuous curves, the delicate textures, the sense of transience – and have wanted to capture this in my photographs. My style uses soft focus, textural effects and abstraction to create images that are atmospheric and evocative. The look is sometimes created “in camera” at the shooting stage; at other times it is created and developed “in computer” at the processing stage – a whole new world of creativity! I work both in my studio and out and about in the countryside, parks and gardens.

‘We are incredibly lucky living in South West London, with so much beautiful scenery nearby. I have enjoyed taking a wider view, too, and photographing local landscapes alongside the flowers.

Magnolia StarburstI do some work in black and white, but at heart I’m a colourist. I trained as a colour therapist many years ago and use my knowledge and skills to produce images that are not just beautiful to look at, but where the colours will work to create an appropriate mood and feeling to enhance a space.’

Jocelyn has gained an Associateship of the Royal Photographic Society, and has been a finalist/highly commended in the prestigious International Garden Photographer of the Year competition in 2013 and 2014. She’s recently been selected as a finalist again – in the 2015 competition in the Captured at Kew category.

She has contributed to group exhibitions at Trinity Arts Centre, Tunbridge Wells, and locally at the Stables Gallery Orleans House, Richmond Riverside Gallery, Landmark Arts Centre, Teddington and St Paul’s Church, Brentford and regularly takes part in the Richmond Arthouse Open Studios.

Jocelyn also has some great events coming up: ‘This summer I will be at Richmond May Fair (14th May) and Kew Fete (18th June) and will be taking part in Richmond Arthouse (24th June – 3rd July).’

You can see more of Jocelyn’s work for sale at

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